Martin & Helms

Do you have a "Firm Fact Sheet," mission statement, brochure or other marketing materials? [Ask them to send by e-mail, if possible.]

Are there any existing branding messages, taglines or slogans we should include in the profile?

What are the primary areas of focus?Which aspects or subsets of these practice areas do you want to highlight?

What are the secondary areas of focus?Which aspects or subsets of these practice areas do you want to highlight?

Are there specific types of cases you do NOT want mentioned?

Confirm geographic focus from COB (this is to be used strictly for writing the content):

Are there important, high-profile cases or firm successes you would like us to mention? [e.g., We defended a client in a high-profile murder case that made headlines for weeks. We represented X in a precedent-setting case about Y, etc.]

Are there any non-practice area activities that you would like to highlight? [seminars, publications, CLEs, outreach programs, classes taught, etc.]

What (additional) specific information would you like to appear on your profile? [languages spoken · information about firm location (convenient, free parking, etc.) · awards received · memberships/associations · free consultation · evening/weekend appointment · home visits]